“The notion of ‘safety’ is greater than physical or even purchase safety. It extends to trust in your organization,” Cudby added. “When customers can rely on you, they’ll feel safe doing business with you. Similarly, when it’s convenient for customers to work with your company, you’ll elevate their level of feeling safe. No matter what products and services your company provides, you can take steps to build the trust your customers need — now more than ever.”
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