Strategic Vision

Ditch The Exit Interview – Consider This Instead

Ah, the joy of the exit interview. No matter why an employee leaves a company, it’s an awkward experience. Most of the time, it’s reasonable for employees to ask themselves if HR really wants to get meaningful feedback. After all, by the time someone is in the exit interview, the deed is done. They’ve resigned. …

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Five Steps to Successful Customer Loyalty Programs

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”

What Frames YOUR Vision of Success?

What does this sign mean to you? For most, the association is immediate and easy – this silhouette indicates a woman’s bathroom. But why? It’s only because that’s the experience you’ve had with the image in the past. Yet one small tweak and you can envision something different. And greater. Small shifts can make a …

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Spirit Air Sucks – Which Is Great For Your Business

Recently, a friend of mine posted a picture from a cramped Spirit Air flight, complaining about the tiny seat, the delays, the upcharges…basically everything. “Never again,” was her exact quote. The discomfort wasn’t worth the lower price, according to my friend. I flew Spirit Air – exactly once – and had the same reaction. Never …

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