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Five Steps to Successful Customer Loyalty Programs

Five Steps to Successful Customer Loyalty Programs

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”

My AHA Moment

My AHA Moment

Being sensitive isn’t a bad thing – it can help you build a heart-centered business where customers feel valued – but balance it with good business sense.

What Frames YOUR Vision of Success?

What Frames YOUR Vision of Success?

What does this sign mean to you? For most, the association is immediate and easy – this silhouette indicates a woman’s bathroom. But why? It’s only because that’s the experience you’ve had with the image in the past. Yet one small tweak and you can envision something...