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Steal This Idea for VIP Customers

Steal This Idea for VIP Customers

How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome and patient Joe, he was a confirmed Gap shopper. Nothing wrong with the Gap. Over time, as he became more senior at work, he decided to up his...
Three Keys To Lifetime Customer Retention

Three Keys To Lifetime Customer Retention

“Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental checklist: Had I smiled at the guy? Yes. Had I asked politely to see the selected shoes?...