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Grow Your Business: 10 Great Tips

Grow Your Business: 10 Great Tips

There’s a Better Way to Grow Your Business FACT #1: Getting new customers costs you 6-7 times MORE than serving existing customers FACT #2: 70% of a customer’s decision to buy is based on how they FEEL about your business FACT #3: If you improve customer retention by...
How Is Customer Information Like A Gun?

How Is Customer Information Like A Gun?

There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In...