Referrals

How Is Customer Information Like A Gun?

There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In other words, you must stay consistent in the world you create. The same is …

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The Doughnut Effect – Create Amazing Customer Retention

Hot doughnuts. They’re pretty hard to resist – which is why so many stores have that big ol’ neon sign in the window, announcing when there are hot, fresh servings of doughy, sugary bliss on hand. Cars have been known to swerve over multiple lanes of traffic to purchase when the sign lights up. OK, …

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