Keep Your Customers

Taking the Next Step Towards Customer Retention | Roadmap to Retention Courses

When I wrote Keep Your Customers, my goal was to create a roadmap to equip business leaders with the steps to cultivate long-term customer loyalty. So I was thrilled when Kate Elliott shared that she was using the book as a weekly book club with her team. Kate manages customer success for TitleCapture, a Software-as-a-Service …

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Keep Your Customers Lessons In Loyalty

Overcoming Customer Mistakes: Keep Your Customers Lessons in Loyalty

I can remember a high school guidance counselor telling me to “turn obstacles into opportunities.” Being a too-cool teenager, I thought the phrase was dumb. In hindsight, there’s a lot of wisdom packed into those four words – especially when it comes to customer relationships. Case in point – a friend of mine is a …

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