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The Least Expensive Way to Boost Your Profits

The Least Expensive Way to Boost Your Profits

Maybe this makes me weird, but I really enjoy going to my dentist. Don’t get me wrong – I’m no masochist. I don’t understand why modern dentistry means scraping my gums with sharp hooks. And then making comments when my gums bleed. Uh, hello? You just jabbed some...
Are You Ready to Land Customers for Life?

Are You Ready to Land Customers for Life?

“Buy me some peanuts and Cracker Jacks, I don’t care if I ever get back…” Whether you’re a baseball-loving American or not, you probably know that line from the infamous song Take Me Out to the Ball Game. If you’re a business owner, though, you never, ever want to...
Three Keys To Lifetime Customer Retention

Three Keys To Lifetime Customer Retention

“Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental checklist: Had I smiled at the guy? Yes. Had I asked politely to see the selected shoes?...