Customer Retention

Taking the Next Step Towards Customer Retention | Roadmap to Retention Courses

When I wrote Keep Your Customers, my goal was to create a roadmap to equip business leaders with the steps to cultivate long-term customer loyalty. So I was thrilled when Kate Elliott shared that she was using the book as a weekly book club with her team. Kate manages customer success for TitleCapture, a Software-as-a-Service …

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Your Business Bullseye

How To Stop Wasting Time And Money As You Grow Your Company

When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. That’s especially true when your company needs to evolve. From micro-businesses to enterprises, it can be lonely at the top.  You need an objective outsider to guide your progress. When it’s time to take the …

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The One-Two Punch to Unleash Word Of Mouth Magic

Word of Mouth. It’s that magic businesses strive to build. But how? Last night I went out for dinner to a nice steak place. I was…well, to be honest, I was a royal pain in the arse. See, I’m getting toward the end of Whole30. Have you heard of Whole30? It’s 30 days with no …

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Are Customers the Sun at the Center of Your Business Universe?

At one point in history, people believed that Earth was at the center of the universe—that the sun, moon and other planets all revolved around US. Knowing what we do now, that viewpoint seems both crazy and egocentric, but that theory was formed by people with limited information and resources who were doing their best …

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Body Shaming: Hollywood’s Latest Fail

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2015/06/PitchPerfect.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″ custom_padding=”0px|||||”][et_pb_row admin_label=”row” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”84.1%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] I’ll admit it – I was a Pitch Perfect addict. I paid to see the ode to a cappella in theaters. Twice. I rented the movie on Pay Per View. I watched …

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