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Steal This Idea for VIP Customers

Steal This Idea for VIP Customers

How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome and patient Joe, he was a confirmed Gap shopper. Nothing wrong with the Gap. Over time, as he became more senior at work, he decided to up his...
How to Write The BEST Email

How to Write The BEST Email

Who wants more boring email?? Exactly. Nobody wants that. And yet email marketing is the most effective way to activate and retain existing customers – and entice them to come back to you faster. And yet… Pretty much everyone is so afraid of sending boring,...