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Steal This Idea for VIP Customers

Steal This Idea for VIP Customers

How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome and patient Joe, he was a confirmed Gap shopper. Nothing wrong with the Gap. Over time, as he became more senior at work, he decided to up his...
Customer Complaints Are Like Icebergs

Customer Complaints Are Like Icebergs

Have you ever received a customer complaint about an employee and thought a pep talk would solve the problem? After all, a complaint or two isn’t so bad, right? WRONG. I recently talked to a client who was having issues with one of her employees. She’d gotten a few...