Customer Retention

The One-Two Punch to Unleash Word Of Mouth Magic

Word of Mouth. It’s that magic businesses strive to build. But how? Last night I went out for dinner to a nice steak place. I was…well, to be honest, I was a royal pain in the arse. See, I’m getting toward the end of Whole30. Have you heard of Whole30? It’s 30 days with no …

The One-Two Punch to Unleash Word Of Mouth Magic Read More »

Are Customers the Sun at the Center of Your Business Universe?

At one point in history, people believed that Earth was at the center of the universe—that the sun, moon and other planets all revolved around US. Knowing what we do now, that viewpoint seems both crazy and egocentric, but that theory was formed by people with limited information and resources who were doing their best …

Are Customers the Sun at the Center of Your Business Universe? Read More »

Body Shaming: Hollywood’s Latest Fail

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2015/06/PitchPerfect.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″ custom_padding=”0px|||||”][et_pb_row admin_label=”row” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”84.1%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] I’ll admit it – I was a Pitch Perfect addict. I paid to see the ode to a cappella in theaters. Twice. I rented the movie on Pay Per View. I watched …

Body Shaming: Hollywood’s Latest Fail Read More »

The Doughnut Effect – Create Amazing Customer Retention

Hot doughnuts. They’re pretty hard to resist – which is why so many stores have that big ol’ neon sign in the window, announcing when there are hot, fresh servings of doughy, sugary bliss on hand. Cars have been known to swerve over multiple lanes of traffic to purchase when the sign lights up. OK, …

The Doughnut Effect – Create Amazing Customer Retention Read More »