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A Raving Fan Is Like An Infection You WANT

A Raving Fan Is Like An Infection You WANT

Laura showed up on Monday morning…laughing. “I’m infectious!” she said. If you’re a small business owner, it all makes perfect sense, so I’ll let Laura tell her own story: “Every Saturday morning, my husband and I roll out of bed and head to a nearby diner...
Three Keys To Lifetime Customer Retention

Three Keys To Lifetime Customer Retention

“Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental checklist: Had I smiled at the guy? Yes. Had I asked politely to see the selected shoes?...