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How Is Customer Information Like A Gun?

How Is Customer Information Like A Gun?

There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In...
Steal This Idea for VIP Customers

Steal This Idea for VIP Customers

How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome and patient Joe, he was a confirmed Gap shopper. Nothing wrong with the Gap. Over time, as he became more senior at work, he decided to up his...
The Least Expensive Way to Boost Your Profits

The Least Expensive Way to Boost Your Profits

Maybe this makes me weird, but I really enjoy going to my dentist. Don’t get me wrong – I’m no masochist. I don’t understand why modern dentistry means scraping my gums with sharp hooks. And then making comments when my gums bleed. Uh, hello? You just jabbed some...