Focusing on churn alone can lead companies to underestimate the negative impact of a bad customer experience. Turnover isn’t the only way a customer’s experience costs your company money.
Any time I head into the big wide world, I’m on the lookout for customer experiences that impact loyalty. Vacations are great opportunities for scouting.
I love stories about amazing customer experiences. You can get inspired by what other people do well. Create wow customer moments and you’ll boost your business by creating the most loyal customers.