Customer Connection

How Is Customer Information Like A Gun?

There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In other words, you must stay consistent in the world you create. The same is …

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The One-Two Punch to Unleash Word Of Mouth Magic

Word of Mouth. It’s that magic businesses strive to build. But how? Last night I went out for dinner to a nice steak place. I was…well, to be honest, I was a royal pain in the arse. See, I’m getting toward the end of Whole30. Have you heard of Whole30? It’s 30 days with no …

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Body Shaming: Hollywood’s Latest Fail

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2015/06/PitchPerfect.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″ custom_padding=”0px|||||”][et_pb_row admin_label=”row” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”84.1%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] I’ll admit it – I was a Pitch Perfect addict. I paid to see the ode to a cappella in theaters. Twice. I rented the movie on Pay Per View. I watched …

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