Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”
Sometimes running a business can be stressful, especially when you see someone else who seems to be running their business on cruise control. They’re living the high life AND raking in the cash while you’re going and going without getting anywhere.
Here’s the totally true story of how I got to become Superman for one amazing moment – and the lesson I learned from it that may be impacting your business right now.