Recently, a friend of mine posted a picture from a cramped Spirit Air flight, complaining about the tiny seat, the delays, the upcharges…basically everything. “Never again,” was her exact quote.
The discomfort wasn’t worth the lower price, according to my friend.
I flew Spirit Air – exactly once – and had the same reaction. Never again. Rather than be annoyed, I admire Spirit Air for knowing exactly who they are as a business. They are a low price, no frills carrier. When you fly Spirit Air, you know you’ll get the cheapest price – and that’s about it. They make few promises to be more than the low-price leader.
In fact, Spirit Air is probably just fine with my friend’s Facebook post, because she isn’t their target customer.
What’s my point?
My point is that you can learn something from Spirit Air.
No matter if you’re selling airline seats, apparel, or pet grooming – you have to have a clear voice to let customers know EXACTLY who your business is serving – AND who it’s NOT.
Otherwise, your message gets lost.
Here’s why Spirit Air matters for YOUR business.
Want some help figuring out your unique voice, so you can create an iconic brand with cult-like followers? Want customers who buy more often, spend more and refer like crazy? Download the FREE eBook, White Hot Loyalty.