These are tumultuous times. Even as companies reopen, coronavirus and social justice are not going away. As a business leader, you have to stop and ask yourself, “what am I going to do now?”
No matter what is happening in the world, you have an obligation to survive and thrive on behalf of the people you serve. Customers, employees, vendors and others rely on your continued success.
But make no mistake – the world has changed. Whatever happens next, the new business reality will not be the same as before.
Are you prepared?
Keeping Your Customers
On the business front, you must keep the customers you’ve worked so hard to earn. Period.
Unless you sell something directly connected to the pandemic or social justice, new customer acquisition is going to be much harder in the foreseeable future.
You need to manage and motivate your employees. Perhaps your employees are working from home. Maybe new work environments make it harder to come together. Either way, you have to motivate your team with clear goals and a roadmap for success, no matter their work environment.
You need a foundation for communication to customers and employees alike. You need to ensure that communication is authentic, on-brand, and attuned to what’s happening inside and outside your company.
No matter what you sell, you must make the people you serve feel valued by your company. When people feel valued, retention follows.
You need a plan.
Activating Your Plan
There are steps you can take to activate customer retention and earn customer loyalty for the long-term. This proven methodology has been successfully applied to companies worldwide, and is the basis of my #1 bestselling book, Keep Your Customers.
Companies using these steps have seen fast results for revenue growth AND long-term customer value.
Most importantly, the companies that have applied this method are more connected to their customers. Employees report having an elevated sense of purpose in their work. Customers say they feel seen, heard and valued in a way that inspires their actions.
Right now, that matters.
As a business leader, this is your moment. You must find ways to help the people you serve engage positively in this new business reality. That’s the definition of leadership. Applied correctly, you elevate the mission of your company. You inspire connection. With a process, you’ll know exactly how to engage with your employees and customers – authentically. And profitably.
Let’s Get Started
I help people create for their unique business environments. You can be one of those few, select people:
- If you want a step-by-step process for customer retention
- If you want a plan for keeping employees engaged – even when they’re apart
- If you want on-brand communication that strikes the right tone during these challenging times
- And if you want help, right now, so you’re not reinventing the wheel yourself
Your step-by-step process to apply the best practices for customer loyalty and retention is here. I’m calling our first round of live virtual classes the Roadmap to Retention.
Learn More at Roadmap to Retention