1.301.467.9283 connect@alicudby.com

There’s a Better Way to Grow Your Business

Frustrated? It’s time for a solution that works smarter, not harder.  


Getting new customers costs you 6-7 times MORE than serving existing customers


70% of a customer’s decision to buy is based on how they FEEL about your business


If you improve customer retention by just 5% you will get 25% – 100% MORE PROFIT

Growth is easy with a proven system.

Am I Talking To You?

What I’m about to share isn’t for everyone, so let’s not waste your time if you aren’t ideal to get massive business growth from these tools.

This is for you if…

  • You Are An Entrepreneur or Small Business Owner.
  • Whether you own a brick-and-mortar business or sell online, your customers are consumers.
  • You’re busy dealing with the day-to-day of running your business. The buck stops with YOU, which means constantly fighting emergencies and overwhelm.
  • You want your customers to appreciate the value of what you offer so you can stop discounting to compete with bigger players.
  • You see potential for the business to be bigger and better but feel stuck where you are.
  • You’ve wasted resources on social media and mainstream advertising — spending a lot of time and money without enough return
  • You have loyal customers who love you, but lack a simple, no-fuss system to bring them back faster so they can buy again and again.

BOTTOM LINE:  You want a simple path to more profitable customers!

You need a step-by-step formula to:

  • Bring customers back faster.
  • Inspire them to spend more without cheesy sales gimmicks.
  • Boost word-of-mouth referrals.

If you want that for your business, you’re in the right place!

Hi! I’m Ali Cudby

I have helped companies from independent owner-operator business to Fortune 500 Corporations create foundations of loyal customers to grow and thrive.

Ali Cudby

Ali Cudby

CEO of Your Iconic Brand
Creator of the Customer Connection

As long as I have been in business I am always blown away by HOW much I learn from you!! THANK YOU!!

Linda Reib

-Linda Reib

The core of my work is focused on helping companies improve customer retention. The outcome of that work is clients who add simplicity and profits to their business from customers who happily spend more when they feel seen, heard and valued. Everybody wins.

After getting an MBA from Wharton School of Business, I worked in Corporate America for some of the most recognized brands on the planet – The New York Times Company, Golf Digest, Animal Planet TV Network, to name a few. Along the way, I focused on the exact factors that took customers and converted them into highly profitable loyalists.

In my own entrepreneurial adventure, I’ve helped businesses on six continents around the world. Working with my clients, I discovered that, too often, even the most dedicated business owners fall short of their potential. No matter how much customers love them, until businesses add consistent systems for customer retention, they lose money that could have been going to their business.

With that insight, I created a simple system for adding revenue by focusing on customer retention.

For the first time, I’m bringing my proven system for profitable growth to business owners like you. 

Add Revenue.
Boost Profit.
Create Referrals.

I n t r o d u c i n g

The Customer Connection is designed for business owners who are ready to get RESULTS.

Past graduates of the Customer Connection have seen revenue in their established bricks-and-mortar retailers gain by 35% within 90 days. One start-up grew by 500% within months using the strategies from this program.

When you make small shifts in the way you run your business, you can enjoy dramatic results in your profits. Imagine your business with 25 – 100% more PROFIT to invest in the business, pay a manager, or even fund a well-deserved vacation!

Get the simple, step-by-step process that inspires customers to tell their friends about your business.

Even in the highest churn industries, you can have stability. Plug the draining cycle of hiring and firing. Get engaged, motivated employees who make a difference for you and your company.

Sometimes it feels like everything is an emergency, and just when you think you have it all sorted out, there’s another drama. Stop the madness! Get ahead of the fire drills and stay focused on growth.

Your work is more than just a paycheck, and there are easier ways to make a living. All your hard work needs to pay off – for you, your family and your team. Get what you want from your business – whether it’s funding your children’s education, investment in your business, or the retirement you deserve.

Stop guessing!

There are specific, essential steps you must take to drive retention. Most people skip steps because they don’t know the sequence. Or don’t realize just how important they are.

Without the crucial missing pieces, results aren’t sustainable for long-term growth

To truly get the long-term customer retention your business needs to grow and thrive, you need ALL the necessary components to transform your company – from the inside-OUT.

When you create your system for Customer Connection, you will:

1 – Know exactly how to take your business where you want to go for authentic growth.

2 – Activate a customer’s journey for profitable, long-term loyalty.

3 – Map the precise plan for communication with customers that inspires them to spend more, buy again faster, and refer like crazy.

Ali Cudby really knows her stuff! Her programs should definitely be on your radar. By implementing Ali’s system, we are blowing past sales goals to the point where I’m going to have to adjust them all. We are continuing to work with the program beyond its completion. As a result, we’re expanding our square footage as of next week! Your strategies have really worked.

– Lauren Long


I will teach you the critical elements you need to create your Customer Connection, including:

  • Set your business apart from the competition.
  • Generate more revenue, increase referrals, and boost loyalty.
  • More upsells and less discounting.
  • Reduce employee churn and improve teamwork.
  • Create the business you dream of owning.

Don’t reinvent the wheel!

If you’re like most of my clients, you already have much – if not most – of the tools in place to succeed.

What’s missing is an easy-to-implement system that already works. You just have to follow the steps.

You bring your dedicated, passionate, unique, caring, talented, self to the table and we’ll provide everything you need to put it all together!

Grow your business with THE system that turns customers into loyal, repeat fans.

Here’s what you’ll do during the Customer Connection:

After you enroll, you’ll receive an invitation to join the exclusive Customer Connection Leadership Hub. There you’ll find all of the information you need, with easy access to every module.

Each module contains:

  • Content rich audio and video training sessions.
  • It will feel like I’m talking directly to you, guiding you through each step as you engage in this transformative process.
  • Easy-to-use downloads and exercises.

All the tools, checklists, guided exercises and selected resources you need to speed the creation of your Customer Connection.

– Module 1 –

Set Yourself Apart From The Competition 

During this module you will:

  • Identify your unique customer connection.
  • Weave your values into the fabric of your business.
  • Eliminate misalignment in the business.
  • Define a unique customer experience to become a magnet for loyalty.

Activate the groundwork for your Customer Connections by creating the unique definition of your business that will cut through the clutter for your best customers. In this module, you find your path to being the place where customers come to feel seen, heard and valued. It all begins with YOU and the crystal clear articulation of what you want to be and why that matters for your customers in a way that’s different from everyone else. Be the ONLY place where customers consider when they’re ready to buy what you offer.

– Module 2 –

Define Your Business Path

During this module you will:

  • Turn your goals your reality by leading with laser-focused precision.
  • Create your Success Map – complete with with revenue goals and the steps you need to achieve them.
  • Eliminate the baggage! Identify clear priorities to achieve your goals.

To be successful, it’s important to know where you’re going. More importantly, setting clear goals means a way to measure your progress and hold yourself accountable. Create clarity to lead your team, your customers and yourself exactly where you want to go.

– Module 3 –

The Iconic Journey

During this module you will:

  • Learn the four critical drivers to an Iconic customer cycle.
  • Create the cycle of profitable, repeat buying for your business.
  • Activate your unique steps for long-term customer loyalty.

Design a customer relationship that aims for profitable, long-term relationships. Create your plan so every customer – current and future – becomes engaged with your business. From the moment they connect, you define your customer’s Iconic Journey that brings them back again and again.

– Module 4 –

Know Your Customer

During this module you will:

  • Understand the exact customers who are ready to buy again. Now! More!!
  • Weave the language that speaks to the heart of your raving fans into everything you do.
  • Become the place your customers crave.

If you try to talk to everyone, you end up talking to no one.

Understand how to cut through the clutter and talk to your customers in a voice that will sing true. Misunderstanding your customer is the single biggest setback for companies on their path to connection, so don’t skip this step! Get it right and your path to streamlined, significant revenue growth, improved margins and reduced marketing spends will become clear.

– Module 5 –

Marketing for Long-Term Connection

During this module you will:

  • Craft a simple communication strategy for reconnection, retention and repeat buying.
  • Guided brainstorming to make conversion a breeze.
  • Boost referral rates – get customers talking about you.

HOW you communicate can convert average customers to awesome loyalists. Too many businesses rely on engagement during the purchase cycle to ensure retention. Those businesses miss out!

The magic for customer retention (and profitability) is part of the formula you get in the Customer Connection. The magic happens as you walk through the process to adjust the formula for your unique business and the customers you serve.

– Module 6 –

Alignment with Your Customer

During this module you will:

  • Inspire employees to create successful customer connections.
  • Motivate and engage employees to adopt your growth initiatives.
  • Create an ongoing checklist for operational excellence to make success simple.

Alignment means every aspect of your business is woven into the fabric of connection. From employees to operations – if your customer engages with it, it has to speak with your unique voice.

Grow your business with THE system that turns customers into loyal, repeat fans.

Committing to your Customer Connection is just that – a commitment.

It’s a commitment to your customers, your team, your business. And a commitment to yourself and your goals for the future. Ask yourself:

Is the Customer Connection right for you?

I ONLY want you to join if your business will get value here. I mean that. So, if…

  • You are ready to grow your business
  • You’re committed to taking ACTION on the teachings in the modules
  • You’re open to new ways of engaging with your customers, your team and yourself as a leader
  • You’re willing to make more money by serving customers authentically.
  • You’re ready to create a business – and a life – on YOUR terms, for the long-run.

YES! I’m ready to create my Customer Connection!

I’m ready to receive:

  • Six modules with 24 content-rich audio and video sessions (Value – $2,497)
  • Easy to use downloads and exercises (Value – $997)
  • Unlimited LIFETIME access to the Customer Connection website, with its training, exercises and resources.  I can access the site as often as I need to listen to the modules over and over, and take action to grow my business. (Value – Priceless)

Wait… let’s sweeten the pot!

Act now to get these limited time bonuses:

Bonus #1: How To Get Free Publicity For Your Business

What if some great customers haven’t discovered you yet? Getting publicity is a fast and easy way to spread the word about your work. And, best of all, these tips are designed for FREE publicity – no need to hire an expensive PR firm.

Value: $997


Bonus #2: Your Customer Retention Map

Once you’ve created your Customer Rentention Plan, you’ll want an easy visual to remind you exactly when to take action. That’s where the Customer Retention Map comes in. For you, for your team – keep everyone informed and on the same page…without having to say a word.

Value: $297


Bonus #3: How To Seamlessly Integrate Technology Into Retention

Sometimes understanding exactly how to use technology can get in the way of retention efforts. NOT in the Customer Connection. You’ll get a step-by-step map to simple integration of the tools that integrate with online environments, so your efforts are connected to the tech you’re already using in your business. Don’t have any tech yet? Not a problem! These tools are designed to work in an integrated environment OR stand-alone.

Value: $997

Get everything in the Customer Connection:

  • 24 content-rich audio and video sessions. (Value: $2,497)
  • Easy-to-use downloads and exercises. (Value: $997)
  • BONUS #1: Training: How to Get Free Publicity (Value: $997)
  • BONUS #2: Customer Retention Mapping System (Value: $297)
  • BONUS #3: How To Seamlessly Integrate Technology Into Retention (Value $997)



Buy today and save more than 90%!

Grow your business with THE system that turns customers into loyal, repeat fans.


Try the entire course. If you don’t LOVE it, you’ll get 100% of your money back.

There’s a lot packed into the Customer Connection. I want you to have time with the material. Let it marinate, put it to use with your customers, your team and make sure this is really working for you. The power of this program is its long-term value to grow your business for years to come.

It’s simple: Join the Customer Connection and try it. If these proven frameworks, tools, strategies and tactics don’t help improve your business in 60 days, I want you to email me. Show me you did the exercises, and I’ll give you all your money back.

This guarantee lasts 60 days, which completely covers the course. That means you get to use the entire program and then decide if it’s right for you.

Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.