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Your Business Lesson from the 2016 US Election

Your Business Lesson from the 2016 US Election

You may or may not be focused on United States politics – after all, the readership here at Your Iconic Brand is global. While this post will talk about the recent US Presidential election, it’s not political. The work we do here is politically neutral. But there’s a...
What Frames YOUR Vision of Success?

What Frames YOUR Vision of Success?

What does this sign mean to you? For most, the association is immediate and easy – this silhouette indicates a woman’s bathroom. But why? It’s only because that’s the experience you’ve had with the image in the past. Yet one small tweak and you can envision something...