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Grow Your Business: 10 Great Tips

Grow Your Business: 10 Great Tips

There’s a Better Way to Grow Your Business FACT #1: Getting new customers costs you 6-7 times MORE than serving existing customers FACT #2: 70% of a customer’s decision to buy is based on how they FEEL about your business FACT #3: If you improve customer retention by...
Steal This Idea for VIP Customers

Steal This Idea for VIP Customers

How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome and patient Joe, he was a confirmed Gap shopper. Nothing wrong with the Gap. Over time, as he became more senior at work, he decided to up his...
Running Your Business On Cruise Control

Running Your Business On Cruise Control

“I’m running on cruise control, and my business is taking off – it’s never been better.” “I’m swamped and overwhelmed, and I can’t focus on marketing right now.” In the last few days I heard both of these statements, from two different clients. Sometimes running a...

I Was Superman! And You Can Be, Too!

Can you become Superman? Faster than a speeding bullet! More powerful than a locomotive!! It’s a bird…it’s a plane! No, it’s SUPERMAN!! Remember the old Superman show? Well, I had a moment of greatness when I BECAME Superman. It happened the...