Small Business

A Raving Fan Is Like An Infection You WANT

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2015/08/ravingFan.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Laura showed up on Monday morning…laughing. “I’m infectious!” she said. If you’re a small business owner, it all makes perfect sense, so I’ll let Laura tell her own story: “Every Saturday morning, my husband and I roll out of …

A Raving Fan Is Like An Infection You WANT Read More »

Customer Complaints Are Like Icebergs

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2015/07/iceburgs.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Have you ever received a customer complaint about an employee and thought a pep talk would solve the problem? After all, a complaint or two isn’t so bad, right? WRONG. I recently talked to a client who was …

Customer Complaints Are Like Icebergs Read More »

Body Shaming: Hollywood’s Latest Fail

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2015/06/PitchPerfect.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″ custom_padding=”0px|||||”][et_pb_row admin_label=”row” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”84.1%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] I’ll admit it – I was a Pitch Perfect addict. I paid to see the ode to a cappella in theaters. Twice. I rented the movie on Pay Per View. I watched …

Body Shaming: Hollywood’s Latest Fail Read More »