When responsibility for customer retention is dispersed throughout a company it impacts revenue and relationships with existing customers, but it can also hurt sales efforts with new customers. Fortunately, there’s a simple way to combat these problems.
I asked who was responsible for customer retention in his company. He looked startled by the question and replied, “Customer retention is everybody’s job!”
The idea that “everybody” is responsible for customer retention is a common belief, yet it’s fundamentally flawed. Worse, it can actually contribute to customer turnover.
The fastest and easiest way to grow your business is by creating more revenue from your existing customers. Here are my Top 10 Tips for customer connection that adds profit with the customers you already have.
I love stories about amazing customer experiences. You can get inspired by what other people do well. Create wow customer moments and you’ll boost your business by creating the most loyal customers.