Customer Retention Articles

Taking the Next Step Towards Customer Retention | Roadmap to Retention Courses

When I wrote Keep Your Customers, my goal was to create a roadmap to equip business leaders with the steps to cultivate long-term customer loyalty. So I was thrilled when Kate Elliott shared that she was using the book as a weekly book club with her team. Kate manages customer success for TitleCapture, a Software-as-a-Service …

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Your Business Bullseye

How To Stop Wasting Time And Money As You Grow Your Company

When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. That’s especially true when your company needs to evolve. From micro-businesses to enterprises, it can be lonely at the top.  You need an objective outsider to guide your progress. When it’s time to take the …

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Even A Commodity Business Can Improve Customer Retention

Some people might think a commodity business has no opportunity for differentiation. Those people would be wrong – and the story of Volterra Energy is proof. A “commodity business,” by definition, is a business whose products and services are interchangeable. In the words of Neville Ravji, CEO and co-founder of Volterra Energy, electrical service is …

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The Vicious Cycle of Customer Churn and How To Stop It

Why do SO many venture-backed companies get stuck in the vicious cycle of customer churn? Long-term customers are the fuel that drive business growth, so there’s a disconnect that deserves exploration. In the world of venture capital, there’s pressure to grow quickly. These companies are given aggressive sales targets, and there are consequences if they …

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Steal These Tips: One Retailer’s Success In Keeping Customers During COVID-19

Retailers around the world are facing an unprecedented challenge: How do you get customers to buy from a store when the storefront is closed? Here’s how one retailer successfully tackled the problem and three takeaways you can apply to your company, even if you’re not in the retail sector. Esprit de la Femme is a …

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