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How Is Customer Information Like A Gun?

How Is Customer Information Like A Gun?

There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In...
Creating Customer Love – PODCAST

Creating Customer Love – PODCAST

Want to know the secrets to creating customer love? Recently, I was interviewed by the amazing Nancy Marmolejo for her Itenco podcast to talk about this exact topic. We explored the world of customers. More specifically, we talked about strategies for business leaders...
That Bra Thing

That Bra Thing

“Are you still doing that bra thing?” When a friend I hadn’t seen in a while asked me that question, I stared at her with my mouth open like a prize carp. I had no idea how to respond. That bra thing? By “that bra thing,” she meant my career as a Customer Engagement...