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Five Steps to Successful Customer Loyalty Programs

Five Steps to Successful Customer Loyalty Programs

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”

Three Keys To Lifetime Customer Retention

Three Keys To Lifetime Customer Retention

“Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental checklist: Had I smiled at the guy? Yes. Had I asked politely to see the selected shoes?...