Customer Don’ts

Keep Your Customers Lessons In Loyalty

Overcoming Customer Mistakes: Keep Your Customers Lessons in Loyalty

I can remember a high school guidance counselor telling me to “turn obstacles into opportunities.” Being a too-cool teenager, I thought the phrase was dumb. In hindsight, there’s a lot of wisdom packed into those four words – especially when it comes to customer relationships. Case in point – a friend of mine is a …

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Five Steps to Successful Customer Loyalty Programs

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”

Three Keys To Lifetime Customer Retention

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2015/05/THREEKEYS.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″ custom_padding=”0px|||||”][et_pb_row admin_label=”row” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”84.1%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] “Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental checklist: …

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Spirit Air Sucks – Which Is Great For Your Business

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2019/07/30H-1.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″ custom_padding=”0px|||||”][et_pb_row custom_padding=”31px|||||” admin_label=”row” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”84.1%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.24″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%”] Recently, a friend of mine posted a picture from a cramped Spirit Air flight, complaining about the tiny seat, the delays, the upcharges…basically everything. “Never again,” was her exact quote. …

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