Insights, tips and articles to help your journey to lucrative, loyal customers

Articles, videos, podcasts and more!
If Ali helped create it, here’s where you’ll find it.

Customer Retention Articles

What Frames YOUR Vision of Success?

What does this sign mean to you? For most, the association is immediate and easy – this silhouette indicates a woman’s bathroom. But why? It’s only because that’s the experience you’ve had with the image in the past. Yet one small tweak and you can envision something different. And greater. Small shifts can make a

Read More »
Customer Retention Articles

The Doughnut Effect – Create Amazing Customer Retention

Hot doughnuts. They’re pretty hard to resist – which is why so many stores have that big ol’ neon sign in the window, announcing when there are hot, fresh servings of doughy, sugary bliss on hand. Cars have been known to swerve over multiple lanes of traffic to purchase when the sign lights up. OK,

Read More »
Customer Retention Articles

Spirit Air Sucks – Which Is Great For Your Business

Recently, a friend of mine posted a picture from a cramped Spirit Air flight, complaining about the tiny seat, the delays, the upcharges…basically everything. “Never again,” was her exact quote. The discomfort wasn’t worth the lower price, according to my friend. I flew Spirit Air – exactly once – and had the same reaction. Never

Read More »
Customer Retention Articles

The Unspoken Message of Body Image

I was fascinated by a recent article, discussing women’s ideas about body size, in Salon.com. Part of the article examines the impact of media on how women see themselves. I’ll summarize…it’s unhealthy. Here are a few highlights: On average, women in North America say their ideal body weight is 13 to 19 percent below their medically ideal

Read More »