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Customer Retention Articles

Customer Retention: Challenge or Opportunity?

It’s a great feeling to win a new customer. It’s equally frustrating to lose a customer your company has spent time, energy and money to acquire. Especially when that customer leaves before they even become profitable. While companies often have robust ways to support getting new customers, they often don’t apply the same dedication to

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Keep Your Customers Lessons In Loyalty
Customer Retention Articles

Overcoming Customer Mistakes: Keep Your Customers Lessons in Loyalty

I can remember a high school guidance counselor telling me to “turn obstacles into opportunities.” Being a too-cool teenager, I thought the phrase was dumb. In hindsight, there’s a lot of wisdom packed into those four words – especially when it comes to customer relationships. Case in point – a friend of mine is a

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Ali Cudby on Gut + Science Podcast
Ali in the Media

Increase Business Loyalty: Ali On The Gut + Science Podcast

  I appeared on the Gut + Science Podcast.  Podcast host Nikki Lewellen and I discussed ways to increase business loyalty. Here are a couple of highlights: 1) Employee engagement and customer loyalty are connected. A customer’s experience is almost always tied back to how your employees are engaging with them. 2) Seen. Heard. Valued.

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Customer Retention Articles

The Key to Customer Retention

I asked who was responsible for customer retention in his company. He looked startled by the question and replied, “Customer retention is everybody’s job!”

The idea that “everybody” is responsible for customer retention is a common belief, yet it’s fundamentally flawed. Worse, it can actually contribute to customer turnover.

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