Insights, tips and articles to help your journey to lucrative, loyal customers
Articles, videos, podcasts and more!
If Ali helped create it, here’s where you’ll find it.
I can remember a high school guidance counselor telling me to “turn obstacles into opportunities.” Being a too-cool teenager, I thought the phrase was dumb. In hindsight, there’s a lot of wisdom packed into those four words – especially when it comes to customer relationships. Case in point – a friend of mine is a
When responsibility for customer retention is dispersed throughout a company it impacts revenue and relationships with existing customers, but it can also hurt sales efforts with new customers. Fortunately, there’s a simple way to combat these problems.
I appeared on the Gut + Science Podcast. Podcast host Nikki Lewellen and I discussed ways to increase business loyalty. Here are a couple of highlights: 1) Employee engagement and customer loyalty are connected. A customer’s experience is almost always tied back to how your employees are engaging with them. 2) Seen. Heard. Valued.
I asked who was responsible for customer retention in his company. He looked startled by the question and replied, “Customer retention is everybody’s job!”
The idea that “everybody” is responsible for customer retention is a common belief, yet it’s fundamentally flawed. Worse, it can actually contribute to customer turnover.
I sat down with Rebecca Fleetwood Hession, host of the Badass Women’s Council Podcast. Of course, we talked about customer loyalty, my favorite topic. We also discussed the challenges and opportunities I experienced when I moved to Indianapolis, Indiana in 2017. Starting over in a new city wasn’t easy. I had to make new friends