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If Ali helped create it, here’s where you’ll find it.
Everyone has their marketing pet peeve. Mine is companies that reward new customers acquisition instead of repeat buyers. And it happens All. The. Time. Just the other night, I ordered food from a delivery company I hadn’t used before. Yep, this new COVID world needed a little variety. As a first-time customer, I got the
Right now, companies are scrambling to rethink sales and marketing efforts. You can’t afford to be wasting marketing dollars, but sales folks are having a tough time. In the world of Covid, the old ways of selling aren’t an option: You can’t make face-to-face sales calls. No schmoozing over lunch or a drink. Even networking
Customer retention is the most effective way to grow your company. Companies aligned for growth get laser focused on understanding customer turnover – not just because it’s expensive, but because it’s preventable. Customers churn for one of three reasons: 1) Either customers don’t feel valued by your company. 2) Your team hasn’t been given the
When I wrote Keep Your Customers, my goal was to create a roadmap to equip business leaders with the steps to cultivate long-term customer loyalty. So I was thrilled when Kate Elliott shared that she was using the book as a weekly book club with her team. Kate manages customer success for TitleCapture, a Software-as-a-Service
These are tumultuous times. Even as companies reopen, coronavirus and social justice are not going away. As a business leader, you have to stop and ask yourself, “what am I going to do now?” No matter what is happening in the world, you have an obligation to survive and thrive on behalf of the people
When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. That’s especially true when your company needs to evolve. From micro-businesses to enterprises, it can be lonely at the top. You need an objective outsider to guide your progress. When it’s time to take the