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David Simnick Soapbox
Customer Retention Articles

Why Amazon Lost Its Hand Sanitizer

If you suddenly had hand sanitizer for sale, where would you sell it? David Simnick, founder of Soapbox had to face that exact question recently. You’d think the answer would be obvious – Amazon, right? The title of the article kinda gives away the answer. Soapbox did not sell its hand sanitizer via Amazon. And

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Keep Your Customers Amazon BestSeller Badge Knowledge Capital
Customer Retention Articles

My #1 Bestselling Book Launch = Your Party Favor

What do a #1 bestselling book, lingerie, venture capital revenue expertise and hand sanitizer have in common? More importantly, how are they helping your business today? Let’s discuss how they all fit together. Even better, whether you attended the launch party or not, you get to bring home the party favor! This gift provides insights

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Customer Retention Articles

Don’t Buy “Keep Your Customers”…yet

Keep Your Customers, my brand new book, is finally being published! Most authors announce their book by saying Buy Now! Today, I’m sending you the opposite message. DON’T buy my book.  At least, don’t buy it yet. Let me explain:   Here’s the deal. On April 14th, a full two years after I started writing, Keep

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Audio and Video Content

Business Leader – Here’s Action You Can Take Today

As a business leader, you’re probably processing a lot of information right now. At home, at work and in your community. It’s a LOT. First and foremost, I hope you and your family are doing well and that everyone is safe and healthy. That always comes first. That said, for many of us, business health

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Customer Retention Articles

Here’s What You Said: Survey Results (Part 3)

This post examines your survey results as the third part of a real-time, real-world case study of a company’s customer interaction. In Part I you heard a story about an unhappy customer, who felt let down by a company’s customer service interaction. The company lost the customer based on an unforced error. After the blog

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