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If Ali helped create it, here’s where you’ll find it.

Ali in the Media

Watch, Listen or Read – A Multimedia Extravaganza

Do you like to watch? I mean webinars, of course! Jeez, what kind of operation do you think I’m running here? Because this post is a roundup of recent media appearances featuring a few of the key concepts you need from Keep Your Customers.  As companies start to consider the post-pandemic world of work, your

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Customer Retention Articles

The Vicious Cycle of Customer Churn and How To Stop It

Why do SO many venture-backed companies get stuck in the vicious cycle of customer churn? Long-term customers are the fuel that drive business growth, so there’s a disconnect that deserves exploration. In the world of venture capital, there’s pressure to grow quickly. These companies are given aggressive sales targets, and there are consequences if they

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David Simnick Soapbox
Customer Retention Articles

Why Amazon Lost Its Hand Sanitizer

If you suddenly had hand sanitizer for sale, where would you sell it? David Simnick, founder of Soapbox had to face that exact question recently. You’d think the answer would be obvious – Amazon, right? The title of the article kinda gives away the answer. Soapbox did not sell its hand sanitizer via Amazon. And

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Keep Your Customers Amazon BestSeller Badge Knowledge Capital
Customer Retention Articles

My #1 Bestselling Book Launch = Your Party Favor

What do a #1 bestselling book, lingerie, venture capital revenue expertise and hand sanitizer have in common? More importantly, how are they helping your business today? Let’s discuss how they all fit together. Even better, whether you attended the launch party or not, you get to bring home the party favor! This gift provides insights

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Customer Retention Articles

Don’t Buy “Keep Your Customers”…yet

Keep Your Customers, my brand new book, is finally being published! Most authors announce their book by saying Buy Now! Today, I’m sending you the opposite message. DON’T buy my book.  At least, don’t buy it yet. Let me explain:   Here’s the deal. On April 14th, a full two years after I started writing, Keep

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