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Your Iconic Brand Blog

Informative & Inspiring Blog Posts to Build Your Iconic Brand

How Is Customer Information Like A Gun?

There's an old quote by the playwright Chekhov. It's not technically about customer information, but it could be. The quote goes something like this... "If you introduce a gun at the beginning of a play, it should be fired by the end." In other words, you must stay...
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The One-Two Punch to Unleash Word Of Mouth Magic

Word of Mouth. It's that magic businesses strive to build. But how? Last night I went out for dinner to a nice steak place. I was...well, to be honest, I was a royal pain in the arse. See, I'm getting toward the end of Whole30. Have you heard of Whole30? It's 30 days...
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Customer Experience That Boosts Profitability

Creating an awesome customer experience is timeless. How you create that customer experience is not. The way you engage with customers to enhance their loyalty and bring them back to your business again and again is driven by trends. If you’re not careful, the who,...
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Do’s and Don’ts That Turn Customer Loyalty into Profits

My hubby and I just got back from a glorious trip to the California coast, celebrating our 10th Anniversary. Yes, there’s a reason I’m telling you about it. No, I won’t make you look at vacation selfies. (Even though some of them are pretty awesome.) I’m telling you...
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How to Write The BEST Email

Who wants more boring email?? Exactly. Nobody wants that.And yet email marketing is the most effective way to activate and retain existing customers - and entice them to come back to you faster. And yet…Pretty much everyone is so afraid of sending boring, pushy,...
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Creating Customer Love – PODCAST

Want to know the secrets to creating customer love? Recently, I was interviewed by the amazing Nancy Marmolejo for her Itenco podcast to talk about this exact topic. We explored the world of customers. More specifically, we talked about strategies for business leaders...
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That Bra Thing

“Are you still doing that bra thing?” When a friend I hadn’t seen in a while asked me that question, I stared at her with my mouth open like a prize carp. I had no idea how to respond. That bra thing? By “that bra thing,” she meant my career as a Customer Engagement...
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Will You Lose A Loyal Customer? Don’t Make THIS Mistake

Recently, my husband was a customer, shopping at Hugo Boss, his favorite upscale men's store. Joe was really excited about buying new clothes after getting an amazing job, and wanted to look the part. He had been in the "jeans and a button down" mode for a long time...
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The Smart and Heart of Your Business

Combining the smart and heart of your business turns customer experiences from good to great. I was impressed. Although I had reserved the room at Hotel Erwin through an aggregator booking site, the hotel had followed up with an email. In my reply, I shared that we...

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How Is Customer Information Like A Gun?

There's an old quote by the playwright Chekhov. It's not technically about customer information, but it could be. The quote goes something like this... "If you introduce a gun at the beginning of a play, it should be fired by the end." In other words, you must stay...

read more

Customer Experience That Boosts Profitability

Creating an awesome customer experience is timeless. How you create that customer experience is not. The way you engage with customers to enhance their loyalty and bring them back to your business again and again is driven by trends. If you’re not careful, the who,...

read more

How To Get More Customers In 2017

Have you heard my big news? I’m packing up the house, the two dogs – and the husband, of course – and hitting the road. We are leaving Washington DC, where I’ve lived most of my years and have a deep, multi-generational network of friends and family. We are heading to...

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Do’s and Don’ts That Turn Customer Loyalty into Profits

My hubby and I just got back from a glorious trip to the California coast, celebrating our 10th Anniversary. Yes, there’s a reason I’m telling you about it. No, I won’t make you look at vacation selfies. (Even though some of them are pretty awesome.) I’m telling you...

read more

10 Awesome Customer Retention Strategies – Put Them To Work

The fastest and easiest way to grow your business is by creating more revenue from your existing customers. Here are my Top 10 ways to make your business more profitable with the customers you already have. 1) VIP Programs Not all customers are created equal. In fact,...

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10 Tips to Improve Customer Retention

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