Insights, tips and articles to help your journey to lucrative, loyal customers

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If Ali helped create it, here’s where you’ll find it.

Customer Retention Articles

Want More Customer Engagement? Join Our Challenge And Get Your Roadmap

It’s a challenge to grow your business. You’re tired of the endless sales grind.  Sound familiar? Constantly having to get new customers can feel like running on a hamster wheel – going and going and getting nowhere. Imagine how much easier it will be when your existing customers tell everyone how much they appreciate you.

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Entrepreneurial Leadership Audio Purdue University
Audio and Video Content

AUDIO – Entrepreneurial Leadership Impacts Customer Loyalty

School is in session! And entrepreneurial leadership is today’s topic. This month I’ve been on the road, going back and forth from Indianapolis to Purdue University. For those of you who are not familiar with that particular stretch of I-65, that’s about a 70-mile drive.  I can just hear you asking, “Hey Ali! Why the

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Customer Retention Articles

Losing A Customer From An Unforced Error

Imagine losing a customer. Now imagine they say, “I love what you do, but I’ll never buy from you again.” Yikes, right?Last week, I had just finished a keynote to a room full of business leaders and was chatting with a few of them. One pointed to another and asked about his shirt. “Hey Chris,

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Customer Retention Articles

The Ripple Effect of Engagement

When you throw a stone in a pond, the first kerplunk creates a ripple that multiplies as it moves outward from the spot where the rock hit the water. Those ripples get bigger as they move farther away from the point of engagement. The same holds true for interactions with people. Every connection has the

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Ali in the Media

The Ripple Effect on the Taking Care In Business Podcast

My journey to becoming a brand loyalty and customer retention expert began a ripple effect that started with a trip to England. And one transformational bra fitting. That moment occurred back in 2004. It led to me writing a book that detailed a new methodology for bra fitting. My method is still being used around

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