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Your Iconic Brand Blog

Informative & Inspiring Blog Posts to Build Your Iconic Brand

Ditch The Exit Interview – Consider This Instead

Ah, the joy of the exit interview. No matter why an employee leaves a company, it's an awkward experience. Most of the time, it's reasonable for employees to ask themselves if HR really wants to get meaningful feedback. After all, by the time someone is in the exit...
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The Smart and Heart of Your Business

Combining the smart and heart of your business turns customer experiences from good to great. I was impressed. Although I had reserved the room at Hotel Erwin through an aggregator booking site, the hotel had followed up with an email. In my reply, I shared that we...
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How Is Customer Information Like A Gun?

There's an old quote by the playwright Chekhov. It's not technically about customer information, but it could be. The quote goes something like this... "If you introduce a gun at the beginning of a play, it should be fired by the end." In other words, you must stay...
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Steal This Idea for VIP Customers

How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome and patient Joe, he was a confirmed Gap shopper. Nothing wrong with the Gap. Over time, as he became more senior at work, he decided to up his...
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The One-Two Punch to Unleash Word Of Mouth Magic

Word of Mouth. It's that magic businesses strive to build. But how? Last night I went out for dinner to a nice steak place. I was...well, to be honest, I was a royal pain in the arse. See, I'm getting toward the end of Whole30. Have you heard of Whole30? It's 30 days...
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Five Steps to Successful Customer Loyalty Programs

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I.  As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even...
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Customer Experience That Boosts Profitability

Creating an awesome customer experience is timeless. How you create that customer experience is not. The way you engage with customers to enhance their loyalty and bring them back to your business again and again is driven by trends. If you’re not careful, the who,...
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How To Get More Customers In 2017

Have you heard my big news? I’m packing up the house, the two dogs – and the husband, of course – and hitting the road. We are leaving Washington DC, where I’ve lived most of my years and have a deep, multi-generational network of friends and family. We are heading to...
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Three Fast n Easy Tips to Bump Up Your Holiday Revenue

“Center city is a ghost town” “Center city is a ghost town” The business owner on the other end of the phone was suffering from slow holiday sales, but claimed she wasn’t alone. For whatever reason, the downtown shopping area was not seeing the usual traffic and it...
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Thanks

Today is Thanksgiving in America. Our harvest celebration has become a day that represents a lot of things – sports, parades, prepping for Black Friday shopping, and appreciation of the past year. And I appreciate you. I believe in our shared mission. I believe we...
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Ditch The Exit Interview – Consider This Instead

Ah, the joy of the exit interview. No matter why an employee leaves a company, it's an awkward experience. Most of the time, it's reasonable for employees to ask themselves if HR really wants to get meaningful feedback. After all, by the time someone is in the exit...

read more

The Smart and Heart of Your Business

Combining the smart and heart of your business turns customer experiences from good to great. I was impressed. Although I had reserved the room at Hotel Erwin through an aggregator booking site, the hotel had followed up with an email. In my reply, I shared that we...

read more

How Is Customer Information Like A Gun?

There's an old quote by the playwright Chekhov. It's not technically about customer information, but it could be. The quote goes something like this... "If you introduce a gun at the beginning of a play, it should be fired by the end." In other words, you must stay...

read more

Steal This Idea for VIP Customers

How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome and patient Joe, he was a confirmed Gap shopper. Nothing wrong with the Gap. Over time, as he became more senior at work, he decided to up his...

read more

Five Steps to Successful Customer Loyalty Programs

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I.  As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even...

read more