Insights, tips and articles to help your journey to lucrative, loyal customers

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If Ali helped create it, here’s where you’ll find it.

Customer Retention Articles

How Doughnuts Create Loyal Customers

Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother and his family in Los Angeles. Right now, I miss my family. Heck, I even miss the annoyance of travel. And I really miss the fun, silly doughnut tradition my nephew and I created. Here’s

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Ali in the Media

What Separates Customer Experience Leaders From the Laggards?

Customer experience leaders are increasingly winning over the laggards in the battle for customer retention and revenue. And more importantly, what can you do improve customer experience? This article from CMS Wire, reveals the gap between customer experience leaders and laggards is widening. “A rising tide of customer engagement, fed by increasing levels of contact

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Business Growth Articles

Is Net Promoter Score Leading You To Make Bad Business Decisions?

Net Promoter Score is everywhere. Like the 1950’s movie The Blob, NPS has seeped into the cervices of businesses trying to improve customer experience. While NPS has its value, being reliant on the NPS score as the marker of customer loyalty will lead companies to bad decisions. The sad reality is that these decisions can

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Ali in the Media

DisrupTV Show features Your Iconic Brand’s Ali Cudby

The DisrupTV Show always showcases interesting folks talking about fascinating topics — and all designed to help your business grow. So when host Ray Wang and Your Iconic Brand’s own Ali Cudby connected, they hit it off right away. And Ray invited Ali to be on the show. And it was a barn burner! All

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competitors are trying to hook your loyal customers
Customer Retention Articles

The Key To Unlock Long-Term, Loyal Customers

Your loyal customers are in jeopardy. Right now. Your competitors are circling. They’re baiting their hooks, hoping to lure your hard-won clients away. Whether your customers bite will be directly related to the relationship you (and your company) have developed with them. In other words, your objective is not just to land customers, but to

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Ali in the Media

Trust, Safety and Customer Experience Are Connected

Safety, trust, and convenience may seem like unrelated standards for business, but they’re actually intertwined. That’s what Your Iconic Brand’s CEO Ali Cudby says in this article from CMS Wire. “The notion of ‘safety’ is greater than physical or even purchase safety. It extends to trust in your organization,” Cudby added. “When customers can rely

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