Ali Cudby

How Is Customer Information Like A Gun?

There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In other words, you must stay consistent in the world you create. The same is …

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The One-Two Punch to Unleash Word Of Mouth Magic

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2015/06/DontLose.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Word of Mouth. It’s that magic businesses strive to build. But how? Last night I went out for dinner to a nice steak place. I was…well, to be honest, I was a royal pain in the arse. See, …

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Five Steps to Successful Customer Loyalty Programs

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”

Customer Experience That Boosts Profitability

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.24″][et_pb_fullwidth_image src=”https://youriconicbrand.com/wp-content/uploads/2017/02/customer.jpg” _builder_version=”3.24″][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Creating an awesome customer experience is timeless. How you create that customer experience is not. The way you engage with customers to enhance their loyalty and bring them back to your business again and again is driven by …

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