Ali Cudby

Evaluate This Company Response: UPDATE & Your Opinion

A company response to an unhappy customer can determine the future of the relationship. Unhappy customers aren’t always a bad thing. All companies screw up from time to time. When companies apologize and fix their mistakes, customers can walk away feeling greater loyalty afterwards. The outcome depends on how customers feel in that interaction. Customers …

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Want More Customer Engagement? Join Our Challenge And Get Your Roadmap

It’s a challenge to grow your business. You’re tired of the endless sales grind.  Sound familiar? Constantly having to get new customers can feel like running on a hamster wheel – going and going and getting nowhere. Imagine how much easier it will be when your existing customers tell everyone how much they appreciate you. …

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The Rule of 80-20 For Customers on the CX Leader Podcast

The Rule of 80-20 says you get 80% of the distance to your goal with 20% of the effort. In the world of sales, the 80-20 would mean that 80% of a company’s revenue comes from just 20% of its customers. Does that work? Can you apply that “Rule” to sales accurately? Certainly, the perception …

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improve customer retention

Your Opportunity to Improve Customer Retention

In tech, and especially in the world of SaaS, it usually takes more than one year for a customer to become profitable. Even after three years, some customers haven’t hit the profitability mark. When customers leave sooner, it means your company has spent energy, effort and expense to acquire a customer – only to have …

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