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The Key to Customer Retention

The Key to Customer Retention

The other day, I was talking to a business owner who shared a problem they were having in the business. He said the company was spending a lot of time, money and resources on customer acquisition, and the conversion process was going well. The problem started after...
How To Prevent Customer Churn

How To Prevent Customer Churn

So you want to prevent customer churn? Consider these scenarios: Scenario#1 Picture a high-end jewelry store. Fine jewelry isn’t purchased on any regular schedule, so the business doesn’t always know when a customer wants to make a new purchase....
Grow Your Business: 10 Great Tips

Grow Your Business: 10 Great Tips

There’s a Better Way to Grow Your Business FACT #1: Getting new customers costs you 6-7 times MORE than serving existing customers FACT #2: 70% of a customer’s decision to buy is based on how they FEEL about your business FACT #3: If you improve customer retention by...