About Your Iconic BrandMeet Ali Cudby, Founder of Your Iconic Brand
Ali Cudby founded Your Iconic Brand to help leaders increase business loyalty. Her focus was honed after almost 20 years of professional experience. Ali has worked with executives across six continents to develop unique, tailored, profitable solutions.
Having engaged with executives at large and small corporations – from Fortune 500 to pre-revenue start-ups – Ali has developed a practical and effective system called The Five C’s Framework, used by businesses worldwide to build leadership skills, confidence and engagement for achieving corporate and career objectives.
Ali’s own path was the result of strategic marketing experiences at The New York Times Company, Golf Digest Magazine, Animal Planet TV Network and as an award-winning entrepreneur. Your Iconic Brand was also built on her insights working with lingerie companies around the world through her company, Fab Foundations. Cudby is the creator of the world’s leading bra fit training and certification program and is a bestselling author on the subject.
Fusing her corporate background and her insights into consumers gained in the Intimates industry, Ali developed an innovative system for retention and growth. She continues to be amazed by the ways in which a woman’s wardrobe foundations mirror the foundations for excellence in executive leadership.
Ali’s expertise has been featured on all the major TV networks and print in Cosmopolitan Magazine, Essence Magazine, Daily Candy, Huffington Post, Yahoo!, and numerous others.
After graduating with an MBA from Wharton School of Business, Ali took an extended detour through New York City before returning to her hometown, Washington DC. She graduated with a BA from University of Pennsylvania. Ali currently shares her empty nest with one husband and two very spoiled dogs.
Ali is a member of the University of Pennsylvania’s Library Systems Board of Overseers. She has been an active member of the University of Pennsylvania’s Trustees’ Council for Penn Women since 2003 and currently serves as Co-Chair of its Leadership Committee. In her spare time, Ali can be found in the pottery studio.